As a group, try to deconstruct the following commercials based on the guidelines for the analysis of video ads. In about 100 words, explain how the commercial uses Colour, Size, Creative Words and other techniques to "sell" their products...
The groups sitting on the right side of the computer lab is to attempt the "Whatever, Anything" commmercial while the students sitting on the left side of the computer lab is to attempt the "M1" commercial...
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We think that the commercial about anything and whatever is very funny and creative. As when the two customers went in and ask just saying anything and whatever which made the shop thought that he wants anything and whatever in the shop and not the drink. The two customer clothes and appereance has tattoos which look like gangsters and thus, makes the shop owner nervous and scared. The commercial is very unique because the lines are fresh new which no one has used it because
ReplyDeleteThey use bright colour for the shop and dark colour for the two customer which makes them look evil and fierce.They did not use any colour to represent the drinks they are selling.
119 words, EUNICE, ESTHER, GRACE, WEEMENG, JARRED
This advertisment shows that even this is so good that it could call over to india from Singapore. from the starting, it shows the street as they want us to know it's really india. The colour of the guy picking up the hpone is wearing white & behind him him a little of orange background. His phone is those oldest type of phone, this shows that M1 IDD calls can call those oldest type phone. The pen he used to write the dishes is gold, gold represents the culture of india. They sort of brainwash us using the phrase, 'we deliver everywhere' it can be referring to m1 can call everywhere. but actually they could only call 15 countries. they brainwashed the viewers.
ReplyDeleteGroup 6. Noel,Shimei,Xinghui,Lookesh
Anything, whatever.
ReplyDelete-Colours.
a) Ya, colours like red, yellow and etc.
b) Some are. But not all. Stuff like hats.
c) Bright colours and interesting/creative font that attract our attention to buy the product.
-Size.
a) It tend to make people/viewers laugh,there is violence and they are standing at a position that look like gangster!
-Creative language.
a) There is dialogues.
b) Interesting, funny and harsh.
c) Yes. It's for the product. Ya.
d) At the end of the commercial to make us suspent.
e) Ya. It has interesting name and slogan.
f) Violent and harsh actions.
-Other techniques.
a) They act like gangsters.
b) They do not allow us to know what drink we are drinking. They just say, "Anything" and "Whatever" .
Group4.
Stoneage;yiling, Elydia, Junwei & Sufian.
Colours - Quite bright.
ReplyDeletethe colour of the background contrast.
- the background is darker colour so it shows that the person is serious.
Size- Yes, the word is orange and it makes the words more attractive as the background is black.
Creative language- Yes, there is a dialogue
in the commercial, the way the man speaks is funny. After the commercial , it gives the audience to think what might the product be.
It might be persuasive, as it shows that M1 can make long calls from countries to countries.
Group 7 :D
Nadzirul,Irsyad,Clarence and Joey .
-Anything and Whatever commercial.\
ReplyDeleteIt uses creative word like " any taste for any thirst" to attract people that this drink was good to drink and nice, that has lots of flavour.
The name of the drink is 'Anything' 'Whatever' which makes the advertisement very interesting and funny. It makes the people watching it get interested in the drinks to buy it. Based on the advertisement, the advertiser are very smart and creative. The colour of the advertisement are quite attractive and suit the advertisement.
The advertisement uses hooligons to attract buyers. They use violence actions in the advertiement. :p
GROUPTHREE.
TZELING ; JIAXIN ; KHAIRUL ; KEIYUAN
M1 ADVERTISEMENT!;
ReplyDeleteThe colors of the advertisement are bright to attract attention. The Indian guy's shirt is in white color representing the M1 logo. The background of the advertisement is in orange also representing the M1 color logo which is in orange and white too. The Indian man is in the bigger position and it attracts attention. He is also in a bigger frame of the ad. The creative words use are funny and the accent of the guy brings more hilarious moments. The text are bright and attracts attention as it is in orange. The title usually appear at the near end as it would make the audience to guess what is the purpose of the ad and what kind of advertisement is it. The video is not persuasive as why would India as the main subject and not other countries? And if they could get a free M1 IDD calls to 15 different countries why do they show only India and not others? The information is about foods and its not persuasive.
Other techniques;
They are shock as from Singapore to India calling.
Group members name.
Ayuni(12)
Rashida(16)
Liqing(15)
WeiJie(24)
Class 2C
M1 indian restaurant ad
ReplyDelete1) The pen that the indian is holding is yellow in colour. (m1 logo is yellow)
2) Every order, the indian will point 1. 1 represent the 1 in M1.
3) They are trying to stereo type the indians. they assume that every indian typical accent.
4) They are trying india is old fashion because the old fashioned phone.
5)they are trying to say every indian who work in restaurant must be fat like the counter guy
6) The buyers of M1 are allowed to have free calls around 15 countries so ususally people would get 'carried away' so can prank call to other country.
7) they are trying to say that u can live with m1.
8) The indian guy say that they can deliver everytwhere and he also said that there is no restriction to any area but give false information and he should be more specific.
Jason Huixiang Renuga vernetta and raya